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Category: NN Editorials
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Published: Thursday, 28 June 2018 22:07
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The three Rs
- Rebranding, reorganisation and reactions
Editor, Peter Fellows, takes the collective pulse of boaters after the latest changes by CRT.
CRT rebranding continues to provoke reactions, with many questioning why signs that are only read by boaters were changed within days of the relaunch ‒ most boaters know what CRT is. Why not focus the marketing effort on the claimed 90% of people who apparently don’t know that CRT is the authority that manages their nearby waterway? (And also work towards changing the attitudes of some of these people so that they see canals as a resource, rather than a convenient dump for the detritus they no longer want). It would seem that someone in Government must have given CRT the nod that ‘health and wellbeing’ is where the money lies in future. If this is not the case, the change in focus is a huge gamble. Peter Underwood from ‘The Floater’ believes there is another way to fund the Trust and I have included a recent editorial explaining his view. I have also included a letter to boaters from Richard Parry on the rebranding, together with a response from Stella Ridgway and a selection of comments from boaters on social media. There is also a justification for the new logo from its designer. Elsewhere, David Fletcher explains what we need members to do in the light of the new General Data Protection Regulation, together with an update on changes to the way that NABO communicates with its membership.
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Category: NN Editorials
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Published: Sunday, 03 June 2018 10:22
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Hits: 340
Editorial
From the Middle Level to the high seas
Editor, Peter Fellows has a diverse edition for Spring.
I was pleased to see that CRT has suspended the sale of the freehold to Blowers Green Pumphouse (see January’s NABO News), but wish that the relevant advisory groups could review such proposals before they go ahead. CRT has published the results of its licensing consultation, reviewed by Mark Tizard. Most narrowboaters will have to pay about 5% more for their licences year-on-year, so the exercise was not exactly ‘revenue-neutral’ – at least not for boaters. Widebeam owners will have to pay more, but not as much as many feared. During the review, many boaters didn’t see the need for any changes, so with no majority agreement to change anything much, CRT can claim to have listened to its ‘customers’. However, it is difficult to see how the outcome will reduce CRT’s licensing costs, as the system now seems to be more complicated, rather than the intended simplification.
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